Stop treating reputation as PR. It is your cheapest acquisition channel.
Review velocity moves map pack position, AI citations and conversion rate at the same time. Here is how to run it as a system instead of a scramble.
Three jobs one review does
A single fresh review simultaneously feeds local ranking signals, gives answer engines quotable evidence, and raises conversion on the location page. Very few growth levers pay three times.
The velocity system
Automate the request off the PMS visit event, not a manual list. Send within two hours of the appointment while sentiment is warm, across text and email, and respond to every review — positive and negative — within 24 hours.
- Trigger from the PMS, per provider, per location.
- AI-drafted responses reviewed by the pod, HIPAA-aware by default.
- Monitor 200+ sites so a single bad directory does not distort the picture.
- Publish the best reviews back into location pages and ads.
The board view
Report review velocity, average rating and response time per location on one page. Underperforming markets stop hiding behind the portfolio average — and each one becomes an assignable action.
